Meet the Staff of Schuchard's Sales & Service

Chris Christensen - Auto Technician

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Greg Larsen - Auto Technician

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Jeff Scott - Trailer Specialist

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Having been with Schuchard's for over 20 years, Jeff's service specialty is "anything trailers." There is nothing he hasn't seen or fixed where trailers are concerned. He does his job well, and with a smile. We service what we sell and have served the surrounding working community for decades. Jeff has been there for much of that journey and we're very thankful to have him here.

Ross Hoffman - Auto Technician

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Roy Schuchard - President

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In 1962 Roy traded a few hundred dollars and an Appaloosa mare for a few acres of pasture ground on the west edge of Watertown with a vision of starting his own dealership. And the rest, as they say, is history. At the age of 90, Roy continues to come to his office each morning before returning to the ranch where he manages his large buffalo herd and puts up enough hay for his livestock and his annual hay sale that draws buyers from several states. 

Randy Schuchard - Sales Manager and co-owner

605-886-5694 - randy@westsidegmc.com

With a lifetime of ranching and over 45 years of selling trailers and vehicles under his belt, you'll search long and hard before you find anyone who understands trailer design and function better than Randy Schuchard. He understands the needs of his customers because he uses the trailers just like you do. Whether you are choosing from the large selection of inventory on the lot or working on a custom order-out, you can have confidence that the man sitting across from you will listen and guide you properly. 


Randy is an avid, lifelong horseman who has trained AQHA and WPRA World Champion barrel racers and futurity winners that have collectively earned several hundred thousands of dollars. He continues to compete actively in ranch rodeos, team pennings and sortings around the state and prides himself on taking top notch care of his livestock.

Susi Schuchard - Business Office and Finance Management

605-886-4807 - susi@westsidegmc.com

Lance Diedrich - Service and Parts Manager

605-886-5694 - info@westsidegmc.com

Amy Thompson - Service Assistant and Title Clerk

605-886-5694 - amy@westsidegmc.com

When calling the dealership, chances are that the smile you hear on the other side of the phone is Amy's. Amy schedules service appointments, offers our customers friendly and efficient service, writes service tickets, checks in parts, orders parts, and completes all title work. In her spare time (haha), she sweeps up behind Randy, Lance, and Susi, helping them with whatever needs are presented. By default...and drawing the short straw...she is also the go-to IT person on-site.



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